Privacy Policy | Leatroz

Leatroz (“Leatroz,” “we,” “us,” or “our”), including our affiliates, respects your privacy and understands that you care about your personal information and how it is used. Your privacy is important to us, and we are committed to safeguarding the personal information you provide while using our services. This Privacy Policy outlines the types of information we collect, how we use and protect it, and the choices you have regarding your data. By using the Website, you consent to the practices described in this policy.

Scope

This Privacy Notice applies to the use of the Services (as defined below), including by both consumers and Professionals. “Professional(s)” means individuals, companies, and other organizations or persons acting as real estate professionals or otherwise engaged in a business related to Leatroz's Services, including, without limitation, realtors, agents, providers of moving-related services, products or information, homebuilders, lenders, brokers, real estate professionals, remodelers, seniors-related housing, product or service providers, home service professionals, and other service professionals. Except as otherwise indicated, Professionals, consumers, and other persons using the Services are individually and collectively referred to as “you.”

This Privacy Notice applies to personal information collected by Leatroz through the Leatroz website, mobile apps, mobile-optimized websites, and other applications and/or electronic media (such as emails Leatroz sends) (collectively, the “Services”).

Information We Collect & Obtain

We obtain personal information about you from a variety of sources. This includes personal information you provide to us directly, information we collect through lead-generation channels before you ever reach our Site, information we obtain from other sources, and information we gather through automated means.

Information Collected Through Third-Party Advertising Platforms

A substantial share of the buyers and sellers in the Leatroz network first reach us through a lead-generation form hosted directly on a third-party platform, such as a social media advertising form (for example, an Instagram or Facebook Instant Form), rather than by visiting leatroz.com directly. We may collect personal information you submit through those third-party forms, including your name, contact information, and the details of your real estate interest, before you ever visit our Site. Where required by applicable law, we obtain your consent to be contacted at the point you submit that form, in the same manner as if you had registered directly on our Site.

Information Provided by You

When you register for or participate in certain services, seek access to certain content or features, or directly correspond with us, we may collect certain types of information from you:

Contact information (such as name, postal address, email address, and telephone and/or mobile numbers);
Username and password when you register through our Services;
Reviews, comments, and/or surveys; and other information you may provide to us, such as through our “Submit a Request” or “Contact Us” feature.

If you are a Professional, we may also ask for additional information, such as relevant professional licensing numbers or an MLS ID#.

Payment Information

Payment information is collected and processed directly by our third-party payment processor(s). Leatroz does not store or have access to full payment card numbers.

Information Collected by Automated Means Through Our Services

We may gather by automated means (such as cookies, web beacons, web server logs, JavaScript, and other similar technologies) certain information through our Services:

Your Internet Protocol (IP) address;
Device information, including unique identifiers and connection information, including mobile device advertising IDs (e.g., Apple's IDFA or Google's AAID) and the means of internet connection (e.g., WiFi connection, ISP) that can identify the physical location of such devices, where permitted by applicable law;
Your device type and settings, software used, browser type, and operating system;
Websites or other services you visited before and after visiting the Services (referring URL);
Web pages and advertisements you view and links you click on within, and what search queries you may have run on, the Services (clickstream);
Viewing behavior, including the content you view, how long you view content, the quality of the service you receive, and advertisements you have been shown or interacted with;
Dates and times you access or use the Services;
Location information, including the city, state, and zip code associated with your IP Address, information derived through WiFi triangulation, and precise location information from GPS-based functionality on your mobile apps, with your consent;
Your phone number and mobile carrier details in connection with our websites and mobile apps.

Website Usage Data

To improve our services and ensure a seamless browsing experience for all users, we use Google Analytics, which automatically collects information about your computer, including your IP address, operating system, and browser type. Please note that this data is anonymous and does not identify any individual.

Cookies & Similar Technologies

Cookies are small files that we or others send to and store on or with your computer so that your computer, browser, mobile app, or other application can be recognized as unique the next time you access, visit, use, or otherwise take advantage of the Services or other media. Cookies may also reflect demographic data about you or other data linked to the information you submit. One use or consequence of cookies is to enable you to receive customized ads, alerts, content, services, or information. You are always free to decline any cookies we use by adjusting the settings of your browser, as your browser may permit; however, some products, services, or features might not be available or operate properly if cookies are not enabled. Some of our advertisers and third-party service providers may also utilize their own cookies.

In addition, we, our service providers, and others sometimes use data-gathering mechanisms on the Services, including without limitation “web beacons,” “clear GIFs,” “pixels,” and/or “tags.” These perform statistical and administrative functions, such as measuring site and page traffic, verifying advertising paths, better understanding user interests and activity, gathering related information (such as information relating to a particular browser, device, or IP address), and positioning images, and typically do so without detracting from your online experience. Such mechanisms are not necessarily designed to collect personal information. In addition, if you have provided your email address, we might use a non-human-readable form (or “hash”) of your email address to deliver, or facilitate delivery of, relevant advertisements and information to you on or by way of the Services or on or by way of other websites or media, including popular social media sites and features.

How We Use the Information We Obtain

We, or service providers acting on our behalf, may use the information collected from and about you to:

Provide our products and services, including authorizing a purchase, or completing a transaction that you requested;
Create and manage online accounts;
Send promotional materials, alerts regarding available offers, and other communications, including text/SMS messages if you provided your mobile number and opted in to receive such messages;
Communicate about, and administer participation in, special events, promotions, programs, offers, surveys, contests, and market research;
Respond to inquiries from you and other third parties, including inquiries from law enforcement agencies;
Anonymize or de-identify personal information to provide third parties with aggregated data reports showing anonymized information and other non-personal information;
Provide technical support;
Generate suggestions about the type of content you may enjoy;
Supplement your personal information collected directly from you and/or from automated means with additional information from publicly and commercially available sources, and/or information from Leatroz affiliates and our business partners;
Associate your browser and/or device with other browsers or devices you use to provide relevant and easier access to content, advertising across browsers and devices, and other operational/business purposes;
Operate, evaluate, and improve our business (including developing, enhancing, analyzing, and improving our Services; managing our communications; performing data and statistical analytics; and performing accounting, auditing, and other internal functions);
Protect against, identify, and prevent fraud and other unlawful activity, claims, and other liabilities;
Comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations, and our terms of service and other policies; and in other ways for which we provide specific notice at the time of collection.

Process Transactions

Any information you provide during the ordering or registration process will only be used to deliver the product or service you requested. We will not sell, exchange, transfer, or give your information to any other company without your consent, except as otherwise described in this Privacy Policy.

Send Periodic Emails

The email address you provide may be used to send you information, respond to inquiries, and handle other requests or questions.

Send Regular Marketing and Follow-Up Campaign Text Updates

The phone number you provide may be used to send you updates, request additional information, and share other relevant communications related to buying or selling property with us. You can unsubscribe from these text updates at any time by texting “STOP.”

Interest-Based Advertising

As described in this Privacy Notice, we, as well as our third-party service providers, may obtain information about your online activities to provide you with advertising about products and services tailored to your interests. We and our third-party service providers also may obtain information for this purpose from third-party websites and apps. We also use third parties (including third-party ad servers) to serve ads on our Services. We engage third-party advertising networks to help us target our messaging to visitors through interest-based and contextual means.

Through these ad networks we can track your online activities (such as your visits to websites and your use of apps that serve our advertisements, including the pages or ads you view and actions you take on those sites or apps) over time and across third-party websites and apps by obtaining information through automated means, as described above. This data collection takes place both on our sites, apps, and emails and on third-party websites and apps that participate in these ad networks. Our third-party advertisers and/or ad networks may also gather data relating to you in connection with your interactions with the advertisements they place on our Services. The networks use this information to show you advertisements on our Services or other third-party websites and apps that may be tailored to your interests. This information also helps us track the effectiveness of our marketing efforts. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.

The section below entitled “Your Choices & Rights” provides details on, and explains how to exercise, your choices regarding interest-based advertising.

Information Sharing

Your information will only be shared with our business partners when necessary to provide essential business functions, such as fulfilling service requests or improving our offerings. Mobile information, including text messaging opt-in data and consent, will not be shared with third parties for marketing or promotional purposes. We may share your personal information with:

Our Partners and Affiliated Businesses

Our partners and affiliated businesses may use your personal information consistent with this Privacy Notice. Those businesses may also use your personal information for each of their own purposes, including marketing purposes.

With Our Service Providers

With third parties who perform services on our behalf.

With Our Clients or Business Partners

With our third-party clients or business partners, such as realtors, landlords, and other Professionals, to facilitate your transactions, and other third parties for their own commercial or marketing purposes, such as to serve targeted advertisements. This may include mortgage lenders, when you have expressed interest in financing or pre-approval assistance; these parties assist us in providing the Services and do not independently use your information for unrelated purposes.

For Legal Requirements and Proceedings

We may disclose information to law enforcement authorities or other government officials if we are required to do so to comply with subpoenas, court orders, legal processes, or other law enforcement or other government measures, and to comply with other legal obligations. We may also disclose information if we believe disclosure is necessary or appropriate in connection with an investigation of suspected or actual fraudulent or illegal activity.

To Protect Our Services and Users

We may disclose information to protect and defend the rights, interests, and safety of the Services, our subsidiaries, and affiliates, and their employees, contractors, and agents; and to protect the security and safety of users of the Services, including when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss.

For Business Transfers

In the event of a proposed or completed sale or transfer of all or a portion of our business or assets (including in the event of a reorganization, dissolution, or liquidation).

With Your Consent

We may share your information with select third-party partners with your consent or at your direction so they can send you promotions, ads, or offers about their services or products that you may be interested in. We also may give you the option to receive communications from one of our advertising partners, such as when we offer a joint promotion with that third-party advertiser. If you choose to opt into receiving communications from that third-party advertiser by providing your explicit consent, the third-party advertiser will manage your personal information under its own privacy policy.

Non-Personal Information

When the information collected from or about you is not defined as personal information under applicable law, we may share such non-personal, de-identified, or aggregated information with third parties at our discretion.

For information, features, products, and services marketed or offered to you jointly or on a coordinated basis by us and a third party, we may share information about you with, or information may be gathered independently by, the third party. In these situations, we will be free to use such information to facilitate such features, products, and services (or information about them) being made available to you and as otherwise outlined in this Privacy Notice, and you understand the third party may use the information in different ways. You often can tell when information, features, products, or services are marketed or offered jointly or in coordination with a third party because a portion of the Services will often be “co-branded” in such cases, will display the third party's logo and/or name, will describe or reference the relationship between us and the third party, or will be set up so that you can contact or be linked to the third party or its website to initiate, complete, or learn more about the transaction. Please be aware that each company we do business with (including Professionals) has its own policies regarding its use, sharing, and protection of information about you, and that such policies may differ from those outlined in this Privacy Notice.

How We Protect Your Information

We implement various security measures to safeguard your personal information and maintain its confidentiality. We strive to ensure that your data is protected when you enter, submit, or access it through our Website.

Information Disclosure to Third Parties

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except as described in this Privacy Policy. We may share your information with trusted third-party service providers who assist us in operating our Website and servicing you, provided they agree to keep your information confidential. We may also disclose your information when required to comply with the law, enforce our site policies, or protect our rights, property, or safety. Non-personally identifiable visitor information may be shared with other parties for marketing, advertising, or other purposes.

Third-Party Links and Services

Our Website may occasionally feature third-party products or services. These external sites have their own privacy policies, and we assume no responsibility or liability for their content or activities. We recommend reviewing the privacy policies of these third-party sites before engaging with them.

Remarketing

We may use third-party vendor remarketing tracking cookies, including but not limited to Google AdWords tracking cookies, to show ads to previous visitors across the internet. These ads are meant to offer special offers and continue marketing our services to those who have shown interest in our services. We do not collect any personally identifiable information through these remarketing efforts.

Children's Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act) and do not knowingly collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 13 years old or older.

Personal, Financial, and Property Information

Leatroz is a real estate referral network providing services to real estate professionals and to buyers and sellers seeking to connect with them. In connection with those services, we may require you to submit certain information, which may include your contact information, information about a property, or, in some cases, financial information needed to help facilitate a referral connection. This information is for our use only and will not be shared with outside parties except as required to facilitate that connection or as otherwise described in this Privacy Policy.

Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, to maintain business and legal records, and to comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed for these purposes, we take reasonable steps to delete it or render it anonymous, unless retention is required by law.

Online Privacy Policy Only

This online Privacy Policy applies only to information collected through our website and not to information collected offline.

Changes to Our Privacy Policy

From time to time, we may change this Privacy Policy to reflect changes to our privacy practices and Services. If we modify this Privacy Policy, we will update the “Last Updated” date above, and the changes will be effective as of the date we post the updated notice. For material changes, we will notify you by posting a prominent notice on our Services or by other appropriate means, such as email to the address you most recently provided to us.

Contacting Us

If you have any questions regarding this Privacy Policy, you may contact us using the information in the “How to Contact Us” section below.

Your Choices & Rights

We offer you certain choices, and you also may have certain rights in connection with the personal information we collect about you. You can choose to use Leatroz's Services without providing any information about yourself to us directly, but some information may be collected automatically or requested by us so that you can take advantage of certain features of our Services.

You have the following choices regarding your personal information:

Access and Update: You may access and update your personal information by contacting us at any time.
SMS Opt-Out: You can opt out of receiving SMS communications from us at any time by texting STOP to the number you receive SMS messages from.
Help: Text HELP for assistance with SMS messaging.

To ask us to remove your information from our marketing mailing lists, please contact us as outlined in the “How to Contact Us” section below. You can also unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails. Even if you unsubscribe from our marketing communications, we may still need to send you communications relating to your use of the Services, such as service announcements relevant to your use of the Service.

You also have choices about whether cookies and other similar technologies are placed on your computer or mobile device. For more information, see the “Cookies & Similar Technologies” section above.

We may use third-party analytics services on our Services, such as Google Analytics. These providers use technologies such as cookies, web beacons, and similar technologies to help us analyze use of the Services. To learn more about how to opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout

You may also choose to opt out of the use of data that we or our third-party service providers collect about your activities to provide you with tailored advertising about products and services of interest to you. To learn more about how to opt out of ad-network interest-based advertising, see the “Cookies & Similar Technologies” section above.

Accessing, Correcting, & Deleting Your Personal Information

Consumers and Professionals may access, review, update, and/or correct inaccuracies in their personal information in our custody and control as described below. Please note that any change you request regarding personal information may affect or otherwise change the availability, deliverability, or quality of information, features, products, or services in which you are interested, or your experience relating to the Services.

Consumers may access and edit their personal information by following the instructions found in the account or profile area of the Services where they registered or submitted personal information, or by sending a request to privacy@leatroz.com if they would like us to no longer use their information or share it with our affiliates, partners, or other service providers for marketing purposes.
Professionals may edit their personal information by returning to the area of the Services where they registered and modifying the information there, or by calling our Customer Care Center at [Company Phone]. By contacting Customer Care to make such changes, Professionals expressly authorize Customer Care to access personal information and any associated data or accounts to complete the requested edits, modifications, and/or deletions.

Information for Visitors from Canada

The Services are currently offered only within the United States, and Leatroz does not currently direct the Services toward, or knowingly collect personal information from, residents of Canada in the course of a commercial activity subject to the Personal Information Protection and Electronic Documents Act (“PIPEDA”). If and when Leatroz expands its Services into Canada, we will update this Privacy Policy at that time to describe the specific rights available to Canadian residents under PIPEDA, including rights of access and correction, and how to exercise them.

How We Protect Personal Information

We maintain administrative, technical, and physical safeguards designed to protect the personal information we have about you against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no data transmission or storage, or use of the internet, can be guaranteed to be 100% secure.

Transfers of Information

The Services are hosted in and managed from the United States. We may transfer the information we collect about you to another country, which may not be deemed to have the same data protection laws as the country in which you initially provided the information. Applicable laws in the United States and/or other countries may allow courts, law enforcement, and national security authorities to access your personal information when it is located in such a country.

If you are a user located outside the United States or the country to which your information may be transferred, you understand and (as permitted under applicable law) consent to having your personal information processed in the United States and/or such other country. When we transfer your information, we will protect it as described in this Privacy Notice.

Links to Third-Party Sites, Apps, & Services

For your convenience and information, our Services may provide links to third-party sites, apps, and services that may be operated by companies not affiliated with Leatroz. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices of any non-Leatroz sites, apps, or services.

How to Contact Us

If you have any questions or comments about this Privacy Notice or how we or our service providers treat your personal information, would like to exercise your choices, or would like us to update information we have about you or your preferences, please contact us as follows:

Leatroz

[Company Address]

Email: privacy@leatroz.com

Phone: [Company Phone]

California Privacy Rights

The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. This section of the Privacy Notice applies if you are a natural person who is a resident of California (“California Consumer”) and uses our Services. This notice supplements the information in the above Privacy Notice. Certain terms used below have the meanings given to them in the CCPA.

Categories of Personal Information We Collect About You

The categories of personal information we may have collected about you or your use of our Services are:

Identifiers such as your contact information (name, email address) or unique personal identifiers (device ID, cookies, IP address);
Commercial information (such as transaction data or purchase history);
Financial information (such as payment-related information, held by our payment processor);
Internet or other network or device activity (such as browsing history or app usage);
Geo-location information;
Professional or employment-related information (for Professionals, such as license or MLS ID# information);
Profile data about you and any inferences drawn from the profile data (such as characteristics, behaviors, attitudes);
Information that identifies or can be reasonably associated with you.

Categories of Sources From Which We Collect Personal Information

Directly from you;
Through lead-generation forms hosted on third-party platforms, such as social media advertising;
From other sources (such as Leatroz affiliates and/or business partners);
Through your use of the Services; and
Publicly available records.

Business or Commercial Purposes for Collection

The business or commercial purposes, as defined under the CCPA, for which we collect personal information are:

Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling referrals and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;
Auditing related to a current interaction with you and concurrent transactions, including counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
Short-term, transient use, including the contextual customization of ads shown as part of the same interaction;
Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
Debugging to identify and repair errors that impair existing intended functionality;
Undertaking internal research for technological development and demonstration, and undertaking activities to verify or maintain the quality or safety of a service that is owned, operated, or controlled by us, and to improve, upgrade, or enhance that service.

We may disclose the categories of personal information identified in this section about our California consumers for our operational purposes where the use of such personal information is reasonably necessary and proportionate to achieve the operational purpose for which the personal information was collected or processed, or for another operational purpose that is compatible with the context in which the personal information was collected.

Categories of Third Parties With Whom We Share Personal Information

The categories of third parties, as defined by the CCPA, with whom we share personal information include our subsidiaries and affiliates; business partners, data analytics providers, and third-party marketers (who may combine your personal information with their own records and records available from other sources) for their own business or direct marketing purposes and the direct marketing purposes of other third-party marketers.

Categories of Personal Information Sold, Shared, or Disclosed for a Business Purpose

We may sell or disclose for a business purpose (each as defined under the CCPA) any or all of the personal information collected from and about you as outlined in the “Information We Collect & Obtain” and “Information Sharing” sections above.

Your California Privacy Rights

If you are a California resident, California law may permit you to request that we:

Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information;
Provide access to and/or a copy of certain information we hold about you;
Delete certain information we have about you.

You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right not to be discriminated against (as provided for in applicable law) for exercising these rights. Certain information may be exempt from such requests under applicable law; for example, we need certain types of information so that we can provide the Services to you and comply with applicable law. If you ask us to delete certain information, you may no longer be able to access or use the Services.

California consumers may request, once per year, that we disclose the identity of any third parties with whom we have shared personal information for the third parties' direct marketing purposes within the previous calendar year, along with the type of personal information disclosed.

If you would like to exercise any of these rights, please contact us at [Company Phone]. You will be required to verify your identity before we fulfill your request. You can also designate an authorized agent to make a request on your behalf; to do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

You also have the right to opt out of the sale of your personal information. California law broadly defines “sale” such that it may include allowing third parties to receive certain information, such as cookies, IP address, and/or browsing behavior, to deliver targeted advertising.